Deal Assessment
PriceCrusher is winning on sticker price — but their published G2 reviews show a pattern of hidden implementation fees and post-sale support failures that Acme can exploit. The deal is losable on price but winnable on total cost of ownership if the right questions get asked in the next 48 hours.
The Kill Shot
"PriceCrusher's price looks lower until you add their mandatory onboarding fee, their per-API-call charges above 10K calls, and the support tier you'd actually need. Can we do a 20-minute TCO comparison before you finalize — I'd rather lose on the real numbers than win on a misleading ones."
Counter-Moves
1
Send TCO comparison today
Build a 1-page total cost of ownership doc showing PriceCrusher's hidden fees — onboarding ($5K), API overages, support tier pricing. Send with subject: "The number they didn't show you."
Today
2
Pull G2 support complaints
Screenshot PriceCrusher's G2 reviews mentioning "support unresponsive" and "hidden fees" — 14 reviews in the last 6 months. Share with your champion: "Thought you should see this before the decision."
Within 48 hours
3
Request a reference call
Ask the prospect: "Before you decide, would you be open to a 15-min call with [similar customer] who evaluated both? They can speak to the actual implementation experience." Set it up this week.
This week
4
Reframe the decision criteria
Request 30 minutes with the economic buyer directly. Open with: "I want to make sure you're comparing the right things — can we walk through what success looks like at month 6?" Shift the conversation from price to outcome.
Before next meeting
Email Template
To: [Prospect name]
The number PriceCrusher didn't show you
Hi [Name],
Before you finalize your decision, I wanted to share something I think is relevant.
I pulled PriceCrusher's recent G2 reviews — 14 in the last 6 months specifically mention unexpected fees and support response times after signing. I've also put together a quick TCO comparison that includes their onboarding fees, API overage pricing, and support tier costs that aren't in the base quote.
The delta is significant. I'd rather you make this decision with the full picture.
Can we do 20 minutes before Friday? I'll walk you through the numbers — if PriceCrusher still wins on real cost, I'll say so myself.
[Your name]